TripAdvisor reveals favourite destinations searched by Thais

TripAdvisor has released the top ten international destinations in 2012 that Thai travellers research when they plan their trips.

The United States topped the list of overseas countries for attracting the most interest, followed by Japan and China. Amongst other long-haul destinations, the U.K., Italy and France took fifth, eighth and ninth places respectively. It is also worth noting that four ASEAN countries made it to the list, clearly showing Thai travellers’ preference to visit countries where no visas are required, with shorter flight times.

Ten most viewed international countries by Thai travellers:
1. U.S.
2. Japan
3. China
4. Singapore
5. U.K.
6. Malaysia
7. Indonesia
8. Italy
9. France
10. Laos

Domestically, TripAdvisor also noted that residents of Thailand love to travel to the beach, and underlined the attraction of popular seaside destinations such as Pattaya, Hua Hin, Phuket, Krabi, Cha-am and Koh Samui.

Ten most viewed domestic destinations by Thai travellers:
1. Bangkok
2. Pattaya, Chonburi
3. Chiang Mai
4. Hua Hin, Prachuab Khiri Khan
5. Patong, Phuket
6. Krabi
7. Chaweng, Koh Samui
8. Bophut, Koh Samui
9. Cha-am, Petchaburi
10. Ao Nang, Krabi

** Compiled from the number of sessions based on Thai IP addresses on between 1 January to July 2012. This is the Thai version of

4 thoughts on “TripAdvisor reveals favourite destinations searched by Thais

  • October 5, 2012 at 11:08 am

    I wonder how that breaks down between expats vs Thais.

    • October 5, 2012 at 11:11 am

      It would be interesting if they released stats for the main site based on ips inside Thailand just to compare. But, if you are talking about these stats, they are almost 100% Thais as it is based on the Thai language version of the website. Most expats would browse the main website.

  • October 5, 2012 at 11:00 am

    What surprises me is that there are no Thai written reviews. Or am I missing something?


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