It used to be the case in the past that Thai students heading to school in Europe would take a suitcase of Mama Noodles. Over the years it became easier for them to find Thai food in Asian stores. And then mainstream supermarkets like Tesco started selling Thai products on their shelves. This is the iconic Mama noodles that sells for 49 pence (24 Baht) or 3 for £1 (49 Baht) at Tescos in the UK. Of course it’s a lot cheaper in Thailand. Only 5 Baht if I remember right.