GrabTaxi, a popular taxi-booking mobile app, launched its beta trial in Pattaya this week. This is the 16th city that GrabTaxi operates in regionally but the second Thai city after Bangkok. GrabTaxi was launched in Bangkok late last year and has had some enthusiastic feedback from both passengers and taxi drivers. At the launch this week was Mayor of Pattaya City, Khun Itthiphol Kunplome. “We are extremely happy to welcome a technology platform like GrabTaxi, which will provide convenience to both locals and tourists to use public transport in Pattaya,” said the mayor.
GrabTaxi Thailand Deputy General Manager, Vee Charanunsiri said the app’s popularity in Bangkok has raised its profile with local residents and tourists requesting for GrabTaxi to be introduced to other Thai cities. “We selected Pattaya due to its proximity to Bangkok,” said Vee. “Having provided our services in six countries, we understand the pain points that many passengers face. In Pattaya, we aim to revolutionise the taxi industry and encourage taxi drivers to use the meters. We want to provide passengers with safe and reliable taxis and to make sure that they get a taxi soonest after making a booking via the app.”
Passengers in Bangkok pay the taxi driver the metered fare with an additional Baht 25 service fee, which goes directly to the driver. The same mechanism applies within the Pattaya city limit but the service fee is 40 Baht. Additional charges will also apply for distances beyond 6 kilometers of the city center. “We feel our fares are reflective of the local market rate, yet provide a safe and stress-free ride for passengers. This creates a win-win situation for both passengers and drivers,” said Vee.
To celebrate the launch, GrabTaxi are offering 40 Baht off all taxi rides in Pattaya for two weeks. Passengers need only to download the GrabTaxi app for free onto the iOS, Android, BlackBerry or Windows devices, book the taxi and key-in “PTY” into the promo code field. Promo is valid from 17th of September until 1st October 2014.