TripAdvisor, the world’s largest travel site, has announced the results of the world’s largest accommodation and traveller survey, the “TripBarometer by TripAdvisor”. This study reports on top travel and hospitality industry trends according to more than 35,000 travellers and hoteliers around the world. The results of the TripBarometer revealed insights into the booking behavior of Thai travellers as well as the importance of online reviews and social media when it comes to planning a trip and even during a trip.
Thai Travellers in Profile
According to the TripBarometer, four in five (83%) of Thai travellers are planning to increase their travel budget in 2013. Only 6 per cent are planning to spend less with 11 per cent spending the same as last year.
When it comes to booking of accommodation, the top 5 factors that influenced them are price, location, attractions or nearby activities, accommodation amenities and online review.
Top 5 Factors that influenced accommodation booking
- Price – 72% (76% globally)
- Location – 58% (68% globally)
- Attractions or nearby activities – 5-% (35% globally)
- Accommodation amenities – 45% (34% globally)
- Online reviews – 30% (44% globally)
When asked how many properties they would consider before making a booking, 72 per cent of Thai travellers said they would consider 1 to 5 properties, 21 per cent said they would consider 6 to 10 properties and 3 per cent said they would consider 11 to 15 properties.
Planning a trip has gone digital
The TripBarometer also revealed that more than nine out of ten Thai travellers (94%) are turning to the Internet to plan their travel. The top source of information amongst Thai travellers when planning their trip is travel review websites, followed by travel operator websites and friends and family.
Top 3 Sources of Information
- Travel Review Websites – 68% (69% globally)
- Travel Operator Websites – 66% (56% globally)
- Friends and Family – 55% (43 % globally)
Thai travellers also ranked highest globally (58%) for being highly influenced by other travellers’ reviews and opinions in travel review websites.
Travellers are online and on social networks even during a holiday
Thai travellers are online and going on social networks even during a trip. They are some of the biggest users globally of social media (52%) when researching and planning their trips, with the most popular being Facebook.
Top 3 social media platforms used to plan last trip
- Facebook – 88% (76% globally)
- Google+ – 58% (40% globally)
- Twitter – 22% (21% globally)
During a trip, the top uses of technology for Thai travellers were “uploaded holiday photos to a social network”, “accessed the Internet through a mobile phone” and “using a mobile app to find attractions or activities”.
Top 3 uses of technology during a trip
- Uploaded holiday photos to a social network – 67% (39% globally)
- Accessed the Internet through a mobile phone – 62% (51% globally)
- Used a mobile app to find attractions or activities – 53% (33% globally)
“In an ever connected world, it is clear that Thai travellers are turning to the Internet for all their travel needs,” said Cindy Tan, Vice President, Asia Pacific at TripAdvisor. “From researching their trips to getting advice and recommendations on where to go and to keeping in contact with friends and loved ones during the trip, the internet is proving to be a trusted and useful ally.”
For the full TripBarometer report, infographic and Thailand specific findings, please go to www.tripadvisorTripBarometer.com/Thailand.